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The Marketing Plan

The Marketing Plan

William M. LUTHER
Brand in China

Brand in China

Yifan Wang
Global Competitive Strategy

Global Competitive Strategy

Daniel F. Spulber
A BRAND New You

A BRAND New You

Austin E. Thompson, Jr., MBA, MPM
Rethinking Place Branding

Rethinking Place Branding

Mihalis Kavaratzis
City Branding

City Branding

Keith Dinnie
Brand New Justice

Brand New Justice

Simon Anholt


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