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 Re inventing the Brand

Re inventing the Brand

Jean-Noël Kapferer
Advertising

Advertising

Tony Yeshin
Flux

Flux

David Soberman
Build a Brand in 30 Days

Build a Brand in 30 Days

Simon Middleton
Consumer Behaviour

Consumer Behaviour

Leon Schiffman
Brand Stretch

Brand Stretch

David Taylor
Brand Management

Brand Management

Y. L. R. Moorthi
Brand Vision

Brand Vision

David Taylor


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