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Global Brand Strategy

Global Brand Strategy

Sicco Van Gelder
Competitive Strategy for Media Firms

Competitive Strategy for Media Firms

Sylvia M. Chan-Olmsted
Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker
Flux

Flux

David Soberman
Leveraging Mobile Media

Leveraging Mobile Media

Valerie Feldmann
Taking Brand Initiative

Taking Brand Initiative

Mary Jo Hatch
Product Planning Essentials

Product Planning Essentials

Kenneth B. Kahn
Brand Portfolio Strategy

Brand Portfolio Strategy

Kristijan Petkoski


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